Starting up a new business can be a cumbersome task altogether. You not only have to take care of production but also worry about making people aware. Marketing is one of the most important parts of a business. With the advancement of technology and the introduction of digital marketing, things have got a lot cheaper and easier.
How to get started with Digital Marketing Brand/Business?
One thing you need to know is that your new business needs digital marketing. Do not worry if you are a freshman in the world of digital marketing. Once your business is set up and you are ready to indulge in the world of digital marketing, read on. This article will help you set up your digital marketing strategy from scratch.
#1 Get your business a website
The first and foremost thing in the world of digital marketing is to get your brand/company a website. This website will be the digital footprint of your business. Make sure the website has a proper layout and that it looks attractive. Although, do not just think about how the website looks. Make sure that all the pages of your website are easily accessible and that people actually enjoy their stay.
This website should contain everything- from the products/services you have to offer to how you came to think about it in the first place. Also, make sure it is easy for people to be able to contact you. The best way to know if visitors are satisfied with the website is to view the site as a visitor. If you like it, chances are others will like it too.
#2 Get a domain name and host your website
A domain name is a link that people will visit to reach your website. The domain name of our site is www.stablx.com. The domain name must be your company name to avoid any confusion. Although, it is quite possible that the name of your company has been already registered as a domain name.
In that case, consider changing your business name, if possible. You could also interest people in a valid explanation as to why your domain name does not match your business name. A far better option is to do some research and register a domain name even before setting up your business.
Once the domain name is set and the site is ready, it is time to host your website. Hosting your site is like making your site available on the internet. You just cannot skip this step. Sites like GoDaddy and Hostgator have some basic plans for web hosting.
#3 Create quality content
Content is a vital part of your website. Search engines rank articles and website based on their content. Not just search engines, people like to visit and revisit sites that have good content. From your product descriptions to your “about us” page- everything is content. Everything matters.
Every letter that you present on your website is your website’s content. Be it an image, some text or just youtube links to videos. Bill Gates has rightly said that “Content is king.” It is true and the sooner you accept and implement it, the better.
#4 Optimisation for search engines
You must be familiar with search engines. Google is one of them and the best one indeed. In a search engine, users enter a keyword and relevant searches show up in a list. Search engines are the main source of organic traffic for any website. Each one of them has their unique algorithm to rank searches according to their content.
Commonly known as SEO, search engine optimisation is a vast term. What you need to understand is that for your website and its content to rank in the top of all other searches results, your content and website has to be search engine friendly.
#5 Marketing through search engines
Apart from all the organic traffic that a search engine direct towards your website, it has the option where you pay to rank your website on the top of all other results for a specific keyword. This is called search engine marketing (commonly abbreviated as SMM). You will have to pay the search engine based on the number of clicks you get from a search.
This is known as Pay Per Click. Of course, when two parties are paying for the same keyword, the one paying more will get the first position. The lesser paying party gets the second position and so forth. Search engine marketing is not an absolute must for your new business but it can make a lot of difference if you are unable to get organic traffic to your website.
#6 Get a ‘subscribe through e-mail’ button
E-mails are an important part of any digital marketing strategy. After your website is up and running, make sure to get a ‘subscribe’ button. Once you get a list of all the subscribed e-mails, use them to get in direct contact with your consumers and probable leads. On the other hand, do not resort to sending lots of e-mails. That is regarded as spamming and nobody likes spam mail. Keep the e-mails short, precise and professionally sound.
#7 Promote your website on social networking sites
This part of a digital marketing strategy is called social media marketing (or SMM). Today, almost every social networking sites have two parts to them. A personal account system and a business account system. You must get a business account and use their promotional tools to boost your website and other content.