India’s digital expansion soared in 2016 as Jio launched a mass adoption strategy.

The government of India is working dedicatedly to push India towards a cashless economy. With major initiatives such as demonetization, Direct Benefit Transfers, BHIM, and many more. According to a fortune India and research company, the digital economy can contribute up to 20% or $1 trillion of India’s $5 trillion economy vision. But in developed […]

Offline Marketing will shrink by 39% as businesses depend on digital marketing.

The charts shows the share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type. According to the study from Quantcast, 78 percent of global direct brand marketers believed that digital marketing was important to their overall marketing efforts, while 39 percent said […]

Digital Marketing Expenses increased by 13% in #COVID19

As for February of 2020, Statista reports a 13% increase in digital marketing budget compared to August 2019 (11.8%) in their study. This only goes on to show the importance of channels like social media, content, SEO, video, and more. The consumer products sector is leveraging technologies to disrupt the ordinary and pave the path to new […]