Challenge:
FitLife wanted to launch an AI-powered fitness app in just 60 days to capitalize on New Year’s demand. They needed built-in workout personalization, social features, and frictionless onboarding—but faced budget limits and tough competition.Solution:
We kicked off with rapid discovery workshops, mapping personas and MVP features. Our UX/UI team crafted a playful, motivating interface built for instant engagement. Agile sprints delivered weekly demo builds, letting FitLife’s team iterate with us in real-time. Core features included AI-based workout recommendations, progress tracking, and group challenges—all seamlessly tied into push notifications and social share functionality.Our Strategy
RESEARCH & PLANNING
Before starting a project, we carried out a meeting with a client to analyze his business requirements. As the client is not much familiar with our process, we enlightened him about our services and deliverables. We kept the client engaged throughout the process so that he could achieve the expected outcome on time and within budget.
DESIGN
UX
DEVELOPMENT
The Result
- Launched in 8 weeks on iOS and Android
- 100,000 downloads in the first quarter
- 86% user retention at 30 days (industry average: 22%)
- $2M Series A investment secured after launch
- “Their energy matched ours—users called our app addictive within days!” —Natalie P., CEO
